Privacy Policy

MENA Privacy Policy

Important Information and Who We Are

Data Controllers

This Privacy Notice ("Privacy Notice") explains how Hex Trust MENA FZE ("HT MENA"), and HT Markets MENA FZE ("HT Markets," together with HT MENA referred to as "Hex Trust MENA," "we," "us," or "our") collect, use, maintain, and disclose personal information in connection with the provision of our services ("Services").

For the purposes of applicable Data Protection Law, both Hex Trust MENA FZE and HT Markets MENA FZE act as Data Controllers.

  • Hex Trust MENA FZE is authorised and regulated by the Virtual Assets Regulatory Authority (VARA) in the Emirate of Dubai for the provision of Custody Services in relation to Virtual Assets.
  • HT Markets MENA FZE is authorised and regulated by the Virtual Assets Regulatory Authority (VARA) in the Emirate of Dubai for Broker-Dealer and Management and Investment Services in relation to Virtual Assets.

Registered Addresses:

  • Hex Trust MENA FZE: Office 414, Level 4, Convention Tower, Dubai World Trade Centre, Dubai, United Arab Emirates.
  • HT Markets MENA FZE: Office 420, Level 4, Convention Tower, Dubai World Trade Centre, Dubai, United Arab Emirates.

Our Responsibility as Data Controllers

As Data Controllers, we are responsible for ensuring that your personal information is:

  • Processed fairly, lawfully, and securely;
  • Collected for specified, legitimate purposes and not processed in a way incompatible with those purposes;
  • Adequate, relevant, and limited to what is necessary;
  • Accurate and kept up to date;
  • Retained only for as long as necessary.

We are also responsible for erasing or rectifying any inaccurate or incomplete personal data in accordance with applicable laws.

Data Protection Officer ("DPO")

You may contact our DPO at:

Email: DPO@hextrust.com

Data Protection Law

We comply with:

  • UAE Federal Decree Law No. 45 of 2021 on the Protection of Personal Data

This includes obligations in relation to the processing of personal, sensitive, and financial data.

Changes to This Privacy Notice

We may update this Privacy Notice from time to time. The date of the latest revision appears at the top of this page. It is important you review it periodically.
If material changes are made, we will notify you where required by law.

You are responsible for ensuring that the personal information we hold about you is accurate and up-to-date. Please inform us of any changes.

What Information Do We Collect?

We may collect, use, store, and transfer the following categories of personal information:

Type of Data

Examples

Identity Data

Name, date of birth, nationality, passport/Emirates ID, selfie (for ID confirmation)

Contact Data

Address, email address, telephone numbers

Source of Funds

Bank statements, income verification, wealth information

Financial Data

Wallet addresses, CRS/FATCA details, income/turnover details

Screening Data

Politically Exposed Person (PEP) status, sanctions screening results

Transaction Data

Details of your Virtual Asset transactions

Technical Data

IP address, browser information, device information

Profile and Usage Data

Username, preferences, Site usage history, survey responses

Marketing and Communications Data

Preferences for receiving communications and marketing

Information from Third Parties

We may obtain personal information from third parties, including identity verification services, sanctions screening providers, and regulators.

Failure to Provide Information

If you fail to provide necessary personal data, we may not be able to provide you with Services, and in some cases, may be unable to maintain your account.

Lawful Basis for Processing Personal Data

We will only use your personal information when allowed by law.
We rely on the following lawful bases:

  • Contractual necessity: To perform our contracts with you;
  • Legal obligation: To comply with legal or regulatory obligations;
  • Legitimate interests: Where it is necessary for our business interests and your rights do not override those interests;
  • Consent: Where you have given clear consent for specific purposes.

Where we process sensitive personal data (e.g., criminal checks, racial/ethnic data), we will do so only with your explicit consent or where otherwise permitted by law.

How We Use Your Information

We use your information to:

  • Create and secure your account;
  • Verify your identity;
  • Execute and record transactions;
  • Administer and improve our Services;
  • Monitor and prevent fraud, money laundering, or other illegal activities;
  • Send administrative notifications (e.g., security alerts, updates to Terms);
  • Respond to inquiries and customer support requests;
  • Comply with legal and regulatory requirements.

We may use aggregated or de-identified data for analytical purposes.

Marketing

You have choices regarding marketing communications:

  • Promotional Communications: We may send marketing materials about products and services that may interest you.
  • Third-Party Marketing: We will seek your express consent before sharing your information with third parties for marketing purposes.
  • Opt-out: You may opt-out at any time by following unsubscribe instructions or contacting our DPO.

Sharing Your Information

We may share your personal data with:

  • Affiliated group companies;
  • Regulators and government authorities;
  • Third-party service providers (e.g., KYC, AML screening, technology services);
  • Business partners offering joint services;
  • Professional advisors (e.g., auditors, lawyers);
  • In connection with corporate transactions (e.g., mergers, acquisitions).

We require all third parties to respect the security of your data and treat it lawfully.

International Transfers

Where we transfer your information outside of the UAE, we ensure appropriate safeguards are in place, including reliance on jurisdictions with adequate data protection standards or contractual protections.

Please contact our DPO for further information.

Data Retention

We retain personal data for as long as necessary to fulfill the purposes we collected it for, including:

  • Managing your account;
  • Meeting legal, accounting, or reporting requirements;
  • Protecting our legitimate interests.

Typically, we retain client data for a minimum of eight (8) years after account closure, unless legal obligations require longer retention.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, administer the Site, and monitor Site usage.
You may adjust your browser settings to decline cookies, although some features may become unavailable.

We may also use APIs and SDKs for analytics, fraud prevention, and targeted communications.

Security

We have implemented appropriate technical and organizational security measures to protect your data against unauthorized access, use, alteration, or disclosure.
However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Your Rights

Depending on applicable law, you may have the following rights:

  • Access your personal data;
  • Correct inaccuracies;
  • Request erasure of your data;
  • Object to or restrict processing;
  • Withdraw consent (where applicable);
  • Lodge complaints with a supervisory authority.

You may exercise these rights by contacting our DPO. We may require verification of your identity before fulfilling any request.

Children’s Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect information from minors. If we become aware of such collection, we will delete it immediately.

Questions and Complaints

If you have any questions about this Privacy Notice or how we handle your information, please contact:

DPO Contact:

 Email: DPO@hextrust.com

If you are dissatisfied with our handling of your personal information, you have the right to lodge a complaint with the appropriate data protection authority.

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How can we help you?

Hex Trust is committed to protecting and respecting your privacy. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below:

You may unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Hex Trust to store and process the personal information submitted above.

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