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Hex Trust unveils its new identity
Hex Trust today introduced a new visual identity and website, reflecting its growth from digital asset custody into payments infrastructure and its ambition to become Asia's leading provider of stablecoin payment infrastructure.
9 November 2026: Hex Trust today introduced a new visual identity and website. The change reflects how the company has grown from its foundations in digital asset custody to also provide infrastructure for payments, including settlement, fiat on- and off-ramps and stablecoin services, and its ambition to become Asia's leading provider of stablecoin payment infrastructure.
The new mark is built on 信, the Chinese character for trust. Its form comes from the character's Unicode point, 4FE1: trust, written in hex.
Hex Trust began as a custodian, building institutional-grade infrastructure to safeguard digital assets for financial institutions. As those clients began to move value as well as hold it, Hex Trust expanded into payments and FX, then connected stablecoin and fiat rails through integrated providers. The new identity brings these businesses together under one brand: Custody, Payments, Global Markets, and Wealth Management. Services, and the entities providing them, vary by jurisdiction.
"Trust has always been the core of what we do. Now it is written into our mark," said Alessio Quaglini, Co-founder and CEO of Hex Trust. "We started by keeping our clients' assets safe. Today we are building the infrastructure that moves them, across stablecoins and fiat. The new identity shows where we are heading, and the work it took to get here."
The rebrand does not change Hex Trust's legal entities, licences, client accounts or contracts. The company's website remains hextrust.com.
The new identity is live from today across hextrust.com and Hex Trust's social channels.
About Hex Trust
Hex Trust is a regulated financial institution for digital assets. Founded in Hong Kong in 2018 as a custodian, it has grown into four lines: Payments, Custody, Global Markets and Wealth Management. Today it moves stablecoins and fiat for payment companies, holds assets in cold storage that signs in one second, runs a 24/7 trading desk, and serves more than 700 clients. Hex Trust is licensed in Hong Kong, Singapore and Dubai.
For more information, visit hextrust.com.
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